Emack and Bolio’s: Great Ice Cream, Great Marketing

Go get Emack and Bolio’s Ice Cream while you still can, it closes for the season October 1st! Located on Delaware Ave in Downtown Albany, Emack and Bolio’s unique and delicious ice cream flavors in crazy giant waffle cones are every college student’s dream. With flavors like “S’moreo”, “Chunk-o-Funk”, and “Heaven”, there are so many delicious treats to choose from. The cones are outrageous, particularly the ones dipped in marshmallow and coated in Rice Krispie Treat, Fruit Loops, Oreos, or Fruity Pebbles. They also have cones dipped in chocolate; the M&M ones are my personal favorite. I chose to analyze Emack and Bolio’s of Albany’s website as part of a Digital Marketing assignment for Professor Pepe’s class.

emacks

When you Google Emack and Bolio’s, the meta description is their slogan, “Ice Cream for the Connoisseur”, showing the quality of their product. The landing page of Emack and Bolio’s website is bright and eye-catching, showing icons for categories such as “Ice Cream and Yogurt”, “Shop Locations”, and “Fudge and Chocolate”, depicted as planets revolving around the company’s logo. Conversion is through contacting a representative to own a franchise or buy wholesale products, or to purchase paraphernalia such as hats and t-shirts. The website maximizes revenue by listing the locations of every store, which will bring sales to these stores, as well as by selling souvenir items. The domain authority of the page is 45/100 and there are 1047 total links.

Under the “Shop Locations” category, you can find the Albany shop’s specific website, http://www.ealbany.com. If you were to Google “Emack and Bolio’s Albany”, this is the first result. However, the meta description simply says “Web Design by Amble Studio”, which uses no key words and does not describe the content of the website at all, which is likely to decrease traffic to the website. A meta description with key words such as “Albany” and “ice cream” would more effectively increase traffic through search engine optimization.

The landing page of the Albany location is colorful like the main company page, but it has so much text that the overall aesthetic is overwhelming. There are logos from Facebook, Twitter, and TripAdvisor, which is a way of building traffic to the website. Conversion on the website is through cake and dessert orders directly from the website, as well as a party planning service (they have an ice cream truck!!) Conversion would be increased by creating a simpler and more user-friendly layout for the website. Emack and Bolio’s could maximize revenue by creating online forms for birthday party and catering orders rather than print forms. This would simplify the process of placing an order and motivate more customers to do so, which would maximize sales revenue. The website has a 29/100 score for domain authority, and only 107 total links.

Although Emack and Bolio’s websites, both the company’s website and the local Albany shop demonstrate very effective marketing, improvements could be made to create more traffic, boost conversion, and generate more revenue.

Best 5 September Activities Near Siena

NYCap Fall Fun will give you ideas to make your Fall 2016 semester at Siena the most interesting, adventurous, and most of all fun semester yet. It’s great to be a college student in the capital of New York, and there is a lot to do off campus. I’ll keep you up to date on event schedules in Albany and the capital district and give you ideas for great ways to spend your weekend!

sleeping-beauty-fall

Here are some ideas to start off your September right.

  1. Apple Picking- Apple picking is such a basic fall activity, but everyone loves it. Go to one of these awesome apple orchards less than half an hour away from Siena. Then come back to campus and bake an apple pie, your friends will thank you.

Bowman Orchards:The closest apple orchard to campus, just 20 minutes away.They offer pick your own apples in the fall, as well as pick your own berries in the spring. They also have farm animals, including horses, sheep, and a baby cow!

Indian Ladder Farms: Only 28 minutes from Siena, this 100-year-old farm has a lot to offer. Indian Ladder Farms is a popular place for apple picking, but they also have a farm market selling local products, as well as the Yellow Rock Café, which is open for brunch on the weekends.

Saratoga Apple: It’s 42 minutes away from Siena, but in my opinion the trip is worth it. I go there every year! After getting a bag of apples, it’s really fun to have a hot apple cider and a donut and listen to the live music. They just launched 2 hard ciders for the first time, so enjoy-if you’re 21 🙂

I’ve heard they all have the best cider donuts, so go to all 3 and decide for yourself!

  1. Apples and Wine Festival: Speaking of apples, the Apples and Wine Festival is Saturday and Sunday, September 17th and 18th at the Altamont Fairgrounds. There will be tons of food vendors, wine tasting, a craft fair, and a car show. Kids (and people with townhouses) can paint their own pumpkins.
  1. Larkfest: Larkfest is New York State’s largest one-day street festival, taking place on Lark Street on Saturday, September 24th. Students all over the capital region look forward to it every year because it’s always a blast. Albany closes down 8 streets for the festival, and there will be hundreds of vendors plus 2 live music stages.

Get on the bus across the street from Siena and have a festive day.

  1. Hiking- Siena is surrounded by good hikes!

John Boyd Thatcher State Park is super close to campus, and has some Insta worthy views of the Hudson-Mohawk valley as well as both the Green Mountains and the Southern Adirondacks.

The Adirondacks aren’t too far away- If you want a great view of Lake George, Buck Mountain, Sleeping Beauty, and Hadley Mountain are all good options. If you’re looking for a challenge, try Mount Marcy, the highest peak in NY. Prospect Mountain is especially gorgeous in the fall, and if you’re not a hiker, you have the option to drive up!

  1. Kayaking: Why not try kayaking while it’s still warm! Saratoga Lake has a great kayak rental shop, the Kayak Shak. They rent paddleboards too, which is also really fun. Just try not to fall in the lake!

If you would rather cruise than kayak, the Fish Creek Fall Foliage Cruise is every Thursday-Sunday starting September 16th at 4:30pm.

Go to Harvest and Hearth after, it’s right next to Kayak Shak and it’s my favorite pizza place.

I hope I gave you some great ideas for staying active in the Albany area on your September Weekends at Siena!